Clorox Fingerprint Illustrated Type

DDB approached Matthew Allen to use hand drawn type to illustrate fingerprints for a new Clorox ad campaign. The challenge was to make the words readable while still looking like a fingerprint. Several styles were played with but Matthew's nod to the shape modifying 1960's poster type won out. Matthew illustrated 4 version of the fingerprint. 2 English and 2 Spanish to be used with cold & flu and general ads. 2 modifications were also done to format the illustration for smaller digest publications.

Back to Top